BECOME A TOP ACCOUNT EXECUTIVE

Learn actionable, real-world B2B Sales insights via online course, team training or 1-1 coaching.

FIND OUT HOW

MASTER B2B SALES FUNDAMENTALS

  • Understand key concepts

    Learn how to multithread, run Discoveries & Negotiate from an AE at the top of their game.

  • Learn best practices

    This isn’t a framework or an idealogy. These are real-world examples being used in 2025 that you can learn & replicate.

  • Implement ideas

    Immediately implement concepts into your role so you can exceed targets & earn promotions.

Start Today

Start Today

AE Fundamentals - Digital
£249.00
One time
£124.50
For 2 months

Master the 12 Fundamentals needed to become a top AE. 4 hours exploring why each fundamental is important, core ideas on each, extensive elaboration, real-world examples & takeaway tasks.


✓ 4+ hours of content
✓ Unlimited lifetime access
✓ Full refund if you're not satisfied

AE FUNDAMENTALS TESTIMONIALS

CHOOSE THE BEST WAY TO LEARN

  • Are you a Sales Leader seeking training for your team?

    Have them learn directly from one of the current Top AEs in London. Join the wait list below.

  • AE Fundamentals Course

    6 years of B2B Sales learnings boiled down to a 12-Part course for you to consume at your own pace, wherever you are.

  • More 1-1 Coaching slots will be opening up from November.

    Master the skills top of your priority list over 4 or 8 sessions with me. Join the wait list below.

PROVEN RESULTS. REAL VOICES.

HI, I’M SCOTT FINDEN.

I joined Reachdesk as the second employee.

Over 4 years we grew the company from $0M to $18M ARR; 2 employees to 200+.

I was personally promoted 4 times from BDR to Senior Enterprise AE, then named in the UK’s Top 100 Salespeople by Wiser in 2022.

I’m now at monday.com - a $1B revenue company where I achieved 151% quota attainment in 2024.

BD Best Practices is the result of these experiences.

I’ve boiled down all my learnings into digestible, actionable formats for you to implement so that you can exceed targets & earn promotions.

WHO IS THIS FOR?

  • New AEs

    Who are looking to learn the ropes and get to grips with key concepts so they can accelerate their learning curve.

  • Experienced AEs

    Who feel they have gaps in their knowledge, have lost sight of best practices or want to refresh their skillset.

  • BDRs

    Who are aiming to or in the process of transitioning into a closing sales role.

  • Founders

    Who are looking to build out their GTM strategy and implement best practices from the outset.

 FAQs

  • These are the 12 key elements that make up a B2B closing sales role:

    1. Prep before calls

    2. Multithreading

    3. BAMFAM

    4. Discovery

    5. Competitive deals

    6. Pipeline management

    7. Using MEDDPICC as a map

    8. Ensuring meetings stick

    9. Calls with 4+ people

    10. Proposals & MLPs

    11. Pricing/negotiation

    12. Disqualifying

  • You'll have lifetime access to the course so you can revisit it whenever you need in the future.

  • The online course is a fully recorded 4-hour course that you access online. The in-person seminars are hosted in-person in central London over 4x evening sessions.

  • You'll be granted access to the course via a login & password. This will enable you to access it within the portal hosted on this website.

  • Payments via Mastercard, Visa or Apple Pay are processed through Stripe.

  • For the digital course, yes. You're able to split payments evenly across two months.

    Split payments currently aren't available for the in-person seminar.

  • The course comes with an unconditional money-back guarantee. If you decide not to buy or do not like the course, you will receive a 100% refund.

    Just send an email to scott@bdbestpractices.com

KEEP IN TOUCH

Follow the BD Best Practices Newsletter for topical insights, real-world examples and early access to course discounts.