Become a top AE. Exceed targets. Earn promotions.

Learn actionable, real-world B2B Sales insights with an online course, in-person seminar or weekly newsletter to become a top AE

Master B2B Sales Fundamentals

Understand Key Concepts

Learn how to Multithread, run Discoveries & Negotiate from an AE at the top of their game.

Learn Best Practices

This isn’t a framework or an idealogy. These are real-world examples being used in 2024 that you can learn & replicate.

Implement Ideas

Immediately implement concepts into your role so you can exceed targets & earn promotions.

Three ways I can help you.

Online Course

6 years of B2B Sales learnings boiled down to a 12-Part course for you to consume at your own pace, wherever you are.

In-Person Seminar

Join me in central London with likeminded reps to explore the 12 Fundamentals during a 4-week evening seminar.

Weekly Newsletter

Every Sunday morning I share actionable, real-world insights to help you exceed target.

Hear what others have to say...

  • Highly recommend Scott's course to any AE! So much knowledge packed into it with highly actionable tips.

    I've been able to implement the learnings immediately and am seeing the results already.

    Lewis Bramley, AE at KnowBe4

  • I’ve been in sales for 5 years and I had many gaps in my knowledge...

    Scott’s course does such a great job of helping me plug the gaps in a really succinct and easy-to-follow way that means I don’t have to spend a huge amount of time reading big sales books.

    Kelly Short / AE at Perkbox

  • Amazing course that is different from others that I have seen.

    Everything is laid out in a simple manner and is full of actionable insights that you can start implementing immediately.

    Highly recommended especially for a SDR to AE transition!

    Abdalla Ragab / AE at Tempo Software

  • Exactly what’s needed in terms of helping people understand what it means to be a great AE..

    I have seen too many "help" tracks where it's so long-winded and you lose interest right away, I do anyway! It's brilliant!

    Toni McCurdy / Enterprise AE at Dell

  • A must. Scott does a fantastic job of ensuring nothing is missed when understanding the true essence of a sales cycle.

    If you're looking for a refresher, to progress to the next role, or even to pick up a new skill. Look no further.

    Rahul Keshav / BDR at RELEX

  • I found this to be incredibly valuable. The course offers very clear and actionable advice, full of great examples and calls to action that allow Account Executives of any skill level to put the lessons into practice.

    I highly recommend this course for any AEs or sales support staff looking to enhance their skills and effectiveness.

    Preston Martin / AE at Landis Technologies

  • You have managed to simplify what can be a complicated and daunting process.

    The way you explain each point is simply done and I have been able bring immediate value even in my current BDM process as well as giving me the next steps to work on as I aim to move forward to an AE role.

    Wendy-Anne Little / BDM at Kaar Tech

  • By far one of the most enjoyable courses, AE Fundamentals helped me hone my skills and reminded me of some I had since lost.

    It offered practical, real world strategies/scenarios and valuable insights that have significantly enhanced my performance as an AE. I'd definitely recommend this course!

    Duncan G / AE

  • As an SDR going through the course, it has helped me understand the thought process/workflow of a successful AE.

    It's a great way to see what a good routine looks like to be successful - it will definitely help make the jump from SDR to AE easier when I do get to it.

    Harmeet Sidhu / BDR at Forter

  • Online Course

    Learn at your own pace with interactive modules designed to enhance your prospecting strategy.

    Flexible and accessible, tailored for sales professionals looking to upskill on their schedule.

    Learn More & Enroll

  • In-Person Seminar

    Join our in-person seminar for hands-on training and real-world practice.

    Engage with experts and peers in an immersive learning environment."

    Reserve your spot

Hi - I’m Scott Finden.

I joined Reachdesk as the second employee.

Over 4 years we grew the company from $0M to $18M ARR, 2 employees to 200+.

I was personally promoted 4 times from BDR to Senior Enterprise AE, then named in the UK’s Top 100 Salespeople by Wiser in 2022.

I’m now at monday.com; a $1B revenue company where I performed at 151% to target in 2024.

BD Best Practices is the result of these experiences.

I’ve boiled down all my learnings into digestible, actionable formats for you to implement so that you can exceed targets & earn promotions.

Who is this for?

  • New AEs

    Who are looking to learn the ropes and get to grips with key concepts so they can accelerate their learning curve.

  • Experienced AEs

    Who feel they have gaps in their knowledge, have lost sight of best practices or want to refresh their skillset.

  • BDRs

    Who are aiming to or in the process of transitioning into a closing sales role.

  • Founders

    Who are looking to build out their GTM strategy and implement best practices from the outset.

 FAQs

  • These are the 12 key elements that make up a B2B closing sales role:

    1. Prep before calls

    2. Multithreading

    3. BAMFAM

    4. Discovery

    5. Competitive deals

    6. Pipeline management

    7. Using MEDDPICC as a map

    8. Ensuring meetings stick

    9. Calls with 4+ people

    10. Proposals & MLPs

    11. Pricing/negotiation

    12. Disqualifying

  • You'll have lifetime access to the course so you can revisit it whenever you need in the future.

  • The online course is a fully recorded 4-hour course that you access online. The in-person seminars are hosted in-person in central London over 4x evening sessions.

  • You'll be granted access to the course via a login & password. This will enable you to access it within the portal hosted on this website.

  • Payments via Mastercard, Visa or Apple Pay are processed through Stripe.

  • For the digital course, yes. You're able to split payments evenly across two months.

    Split payments currently aren't available for the in-person seminar.

  • The course comes with an unconditional money-back guarantee. If you decide not to buy or do not like the course, you will receive a 100% refund.

    Just send an email to scott@bdbestpractices.com