

Expert Sales Training for B2B Reps & Revenue Teams
Practical, proven frameworks and coaching for both individuals and companies who want stronger closer rates, faster sales cycles, and more revenue.
4.9 rating from 120+ reviews

Trusted by sellers at

Expert Sales Training for B2B Reps & Revenue Teams
Practical, proven frameworks and coaching for both individuals and companies who want stronger closer rates, faster sales cycles, and more revenue.
4.9 rating from 120+ reviews

Trusted by sellers at
Why BD Best Practices Exists
Why BD Best Practices Exists
Most sales training is theory-heavy and disconnected from real deals.BD Best Practices flips that by teaching the fundamentals used to scale a start-up from $0M → $18M ARR and hit 150% two years running at monday.com.
Most sales training is theory-heavy and disconnected from real deals.BD Best Practices flips that by teaching the fundamentals used to scale a start-up from $0M → $18M ARR and hit 150% two years running at monday.com.
Our mission is simple:
Empower AEs and teams sell with clarity, confidence, and control using frameworks that actually work.
"Honestly, I'm disappointed it's over. I could keep going week in, week out."

George Smith
Account Executive at Gartner
4.9 rating from 120+ reviews
"Honestly, I'm disappointed it's over. I could keep going week in, week out."

George Smith
Account Executive at Gartner
4.9 rating from 120+ reviews
"Honestly, I'm disappointed it's over. I could keep going week in, week out."

George Smith
Account Executive at Gartner
4.9 rating from 120+ reviews
"You hear all the time: "multithread", build a "champion", use "MEDDICC" - but how?
I've had enablement training but Scott's course cut the BS and finally taught me how to apply it."

Callum Johnson
Account Executive at StackAdapt
"Coming up on my two-year anniversary as an AE, I’ve learned you can never stop growing and refining your skills. This course was exactly what I needed.
The overviews are clear and insightful, with actionable next steps you can immediately put into practice. Highly recommend to anyone looking to sharpen their game!"

Brooke Bloomfield
Account Executive at Verkada
"Amazing course that is different from others that I have seen.
Everything is laid out in a simple manner and is full of actionable insights that you can start implementing immediately.
Highly recommended especially for a SDR to AE transition!"

Abdalla Ragab
Account Executive at Tempo Software
"Honestly, I'm disappointed it's over. I could keep going week in, week out.
So many actionable and easy-to-implement takeaways in every session.
All underpinned by core principles like delivering a best in class sales experience and maintaining trusted advisor mentality mindset throughout a sales cycle."

George Smith
Account Executive at Gartner
"Exactly what’s needed in terms of helping people understand what it means to be a great AE.
I have seen too many "help" tracks where it's so long-winded and you lose interest right away, I do anyway! It's brilliant!"

Toni McCurdy
Enterprise Account Executive at Dell
"I use the endless take-aways from the course on a daily basis, looking back at the notes weekly to apply them to all of my opportunities and ensure I am adding maximum value always."

Charlie Ross
Account Executive at Cognism
"I cannot express just how insightful, and genuinely interesting each session was.
It was clear that you had taken a lot of time to carefully craft each part of the course and your willingness to pause at any moment to answer any of our queries and offer further insight was invaluable.
The best value for money AE course out there, it’s as simple as that."

Bader Hirzalla
Account Manager at Softcat
"You have managed to simplify what can be a complicated and daunting process.
The way you explain each point is simply done and I have been able bring immediate value even in my current BDM process as well as giving me the next steps to work on as I aim to move forward to an AE role."

Wendy-Anne Little
BDM at Kaar Tech
"I've been on many sales courses - for me this was the only one where I could apply learnings straight away.
It makes a massive difference learning from someone who is still living and breathing the role.
Would recommend this course to any budding sales professional."

Kane Cooke
BDM at Stonegate Group
"I found this to be incredibly valuable. The course offers very clear and actionable advice, full of great examples and calls to action that allow Account Executives of any skill level to put the lessons into practice.
I highly recommend this course for any AEs or sales support staff looking to enhance their skills and effectiveness."

Preston Martin
Account Executive at Landis Technologies
"This is such a brilliant course!
I have come across so many different options for learning more about sales and this is the best one by far.
Absolutely recommended and I always come back to the things I’ve learnt on this course. When I have my own sales team this will be the first thing I get them to look at!"

Emma Mallett
Sales Manager at Optimising IT Group
"By far one of the most enjoyable courses, AE Fundamentals helped me hone my skills and reminded me of some I had since lost.
It offered practical, real world strategies/scenarios and valuable insights that have significantly enhanced my performance as an AE. I'd definitely recommend this course!"

Duncan G
Senior Account Executive at Netstock
"A must. Scott does a fantastic job of ensuring nothing is missed when understanding the true essence of a sales cycle.
If you're looking for a refresher, to progress to the next role, or even to pick up a new skill. Look no further."

Rahul Keshav
Account Executive at RELEX Solutions
"As an SDR going through the course, it has helped me understand the thought process/workflow of a successful AE.
It's a great way to see what a good routine looks like to be successful - it will definitely help make the jump from SDR to AE easier when I do get to it."

Harmeet Sidhu
Senior BDR at Forter
"This is a very well thought out and unique hands on guide for your daily tasks as an AE.
I really appreciated the insights and wish you continued success. I am looking forward to your further courses and content."

Fabian Stucki
Sales Manager at myfactory
"An excellent course. Great insights that made me reflect on new ways and approaches to controlling a deal."

Julia Gawlinska
Account Executive at CrowdStrike
"I’ve been in sales for 5 years and I had many gaps in my knowledge...
Scott’s course does such a great job of helping me plug the gaps in a really succinct and easy-to-follow way that means I don’t have to spend a huge amount of time reading big sales books."

Kelly Short
Account Executive at Perkbox
"If you’re in sales and considering this course - go for it. It’s a solid mix of theory and practical insights you can apply immediately.
After five years in sales, I realised I’d picked up some bad habits, and this course was a great reset - helping me tighten up my sales process to qualify better and close more deals."

Adam Williams
Account Executive at Zero Gravity
"Highly recommend Scott's course to any AE! So much knowledge packed into it with highly actionable tips.
I've been able to implement the learnings immediately and am seeing the results already."

Lewis Bramley
Account Executive at KnowBe4

For Sales Reps:
The AE Fundamentals
A practical training program that helps AEs master the core skills of modern B2B selling. You’ll learn how to run stronger discovery, multithread with confidence, and take control of your pipeline through a digestible and comprehensive system. Option for 1-1 coaching bolt on.

For Sales Teams:
Corporate Training
A customised program built to strengthen your team’s sales fundamentals. Through bespoke workshops and follow-up coaching, your reps learn how to run elite Discoveries, Multithread with confidence, & deliver revenue with consistency, all adapted to your industry and sales motion.
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Salespeople Trained
Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.
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Salespeople Trained
Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.
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+
Salespeople Trained
Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.
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More Revenue
Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.
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More Revenue
Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.
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More Revenue
Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.
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%
Customer Satisfaction
Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.
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%
Customer Satisfaction
Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.
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%
Customer Satisfaction
Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.
1. Book a Call
Everything starts with a quick conversation. We’ll walk through your role, experience level, current challenges, and the outcomes you want. This helps us understand where you are today and what’s stopping you from selling at your full potential.
1. Book a Call
Everything starts with a quick conversation. We’ll walk through your role, experience level, current challenges, and the outcomes you want. This helps us understand where you are today and what’s stopping you from selling at your full potential.
1. Book a Call
Everything starts with a quick conversation. We’ll walk through your role, experience level, current challenges, and the outcomes you want. This helps us understand where you are today and what’s stopping you from selling at your full potential.
2. Get a Clear Training Plan
On the call, you’ll get a personalised recommendation on how to get the most from The AE Fundamentals. You’ll learn how the program works, what’s included, and what your learning path will look like, including how the coaching component accelerates real-world improvement.
2. Get a Clear Training Plan
On the call, you’ll get a personalised recommendation on how to get the most from The AE Fundamentals. You’ll learn how the program works, what’s included, and what your learning path will look like, including how the coaching component accelerates real-world improvement.
2. Get a Clear Training Plan
On the call, you’ll get a personalised recommendation on how to get the most from The AE Fundamentals. You’ll learn how the program works, what’s included, and what your learning path will look like, including how the coaching component accelerates real-world improvement.
3. Start Learning Immediately
Once enrolled, you’ll receive instant access to the full AE Fundamentals curriculum, including the MEDDPICC modules, along with all supporting resources. If coaching is part of your plan, you’ll schedule your sessions and begin applying the frameworks to your pipeline right away.
3. Start Learning Immediately
Once enrolled, you’ll receive instant access to the full AE Fundamentals curriculum, including the MEDDPICC modules, along with all supporting resources. If coaching is part of your plan, you’ll schedule your sessions and begin applying the frameworks to your pipeline right away.
3. Start Learning Immediately
Once enrolled, you’ll receive instant access to the full AE Fundamentals curriculum, including the MEDDPICC modules, along with all supporting resources. If coaching is part of your plan, you’ll schedule your sessions and begin applying the frameworks to your pipeline right away.



1% of all our revenue is donated to UpReach
upReach is an amazing, award-winning Social Mobility Charity.
They support thousands of students every year in landing top graduate jobs.
Their vision: A society in which everybody has an equal opportunity to realise their full career potential, regardless of social background.
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Learn proven frameworks. Apply them instantly. See results fast.

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Learn proven frameworks. Apply them instantly. See results fast.

Ready to get started?
Learn proven frameworks. Apply them instantly. See results fast.















